I do like Mondays

Monday makeover

Contrary to the oft-quoted song line, Mondays are a winner for starting new habits – it seems people do like Mondays for its promise of new beginnings.

The not-for-profit organization The Monday Campaign developed the public health initiative, Meatless  Monday (also known as Meat Free Monday) in 2003 with the assistance of the Johns Hopkins Bloomberg School of Public Health and the Johns Hopkins Center for a Livable Future. The initiative is designed to promote healthy food choices that are also good for the planet. The campaign’s goal is for a general reduction in saturated fat intake of 15 per cent with a focus on meat and high-fat dairy and a 15 per cent reduction in meat consumption.

Research conducted by Healthy Monday, a campaign developed in the US by the Mailman School of Public Health at Columbia University, the Bloomberg School of Public Health at John Hopkins University and the Newhouse School of Public Communications at Syracuse University, has shown that people use Monday to “set goals, refocus and recommit, a day to trigger and sustain healthy behaviour”.

It seems that Monday has a head start when it comes to days that inspire and motivate. Signifying the start of the new week and a fresh turn of events, Monday is the turning over of a new leaf, the start of a new campaign, a personal pressure point.

Healthy Monday activities have especially caught on in the social media arena, with an average of 20 to 30 bloggers and websites, not counting Healthy Monday’s own numerous sponsors and partners, featuring Healthy Monday programs each week.

Leave a Reply